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B2B: Where Social Media Meets Direct Marketing
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing...
View ArticleUse These New Tools and Techniques To Focus Your B2B Marketing Strategies
Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite...
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